Branding that works on a truck, a sign and a phone screen
People size you up from your truck, your sign and your Google profile long before they meet you. Our branding for small businesses gives them one clear look, so the name sticks and you look like the safe choice.
Concept: Hartwell Roofing & Exteriors, an invented roofing and construction business
Branding and visual identity
A name, logo and look that work on a truck, a sign and a phone.
What you get
Logo and wordmark
A new mark, or a careful refresh of the one people already know, readable from across the street and as a tiny profile photo.
Colors and type
A small palette and 2 typefaces at most, chosen to print cleanly on shirts and signs and read well on a phone.
Naming, if you need it
For new or renamed businesses: a shortlist checked against local competitors and Google’s rules for name changes, and for how it reads on a sign and as a domain.
Voice and key messages
How you sound in quotes, posts and review replies, and the 3 things you want every customer to remember about you.
Trucks, signs and shirts
Layouts for vehicle wraps, yard signs, uniforms and storefronts, sized for your wrap shop or printer, with your phone number where people can read it.
Templates and a short guide
Quote, invoice, social post and business card templates you can fill in yourself, plus a few pages on using it all.
We supply print-ready files. Printing, signs and wraps are done and billed by your own printer or wrap shop.
How it works
Listen first
A call about your business, who you serve and what customers already say about you, from anywhere in the US and Canada.
A few directions
A small number of reasoned directions, each shown on your real truck, sign and Google profile, so you judge them where they’ll live.
Refine one direction
The chosen direction worked through on everything you use day to day, from the invoice to the van door.
Roll out
Final files, templates and a short guide, plus help updating your Google profile, website and listings to match.
Is it right for you?
A good fit if
- Your logo was made in an afternoon, and it shows
- Your truck, website and Google profile all look different
- You lose quotes to companies that just look bigger
- You’re starting out, or changing your business name
What we won’t do
- Hand you 50 logo options and ask you to pick one
- Leave you with files you can’t open or edit
- Add keywords to your Google profile name that aren’t on your sign
Questions
Still unsure? Ask us directly and a person will reply within one business day.
Ask a questionHow much does branding cost for a small business?
It depends on how much you need. Refreshing a logo people already know costs less than a new name and identity rolled out to trucks and signs. We quote in writing after a short call, so you see the price and what’s included before any work starts.
What’s in a small business branding package?
Ours covers a logo or a refresh, colors and type, your voice and key messages, layouts for vehicles, signs and uniforms, everyday templates and a short guide. If you only need part of it, like a logo refresh and a truck layout, we quote just that.
Do I need a new logo, or just a refresh?
Often just a refresh. If customers already recognize your logo on trucks and signs, we keep what they know and fix what doesn’t work, like a mark that turns to mush at small sizes. A full redesign makes sense when you’re changing your name, your services or who you sell to.
Who owns the logo and brand files?
It’s set out in writing before we start: what you own, which files you receive and in which formats, so your printer, wrap shop and web designer can use them. You’ll know all of it before you pay anything.
Will a new business name affect my Google profile?
It can, so check before you commit. Google lets you edit your profile name only for a minor change, where the names and services in it and your category stay the same, or if you have several locations. A bigger change at one location counts as a new business: the old profile is closed and a new one created. We check which applies first.
Your next customer is searching now
See where you rank on Google Maps today, street by street, before you decide anything. Free, with no card and no sales call.
- Your Google Maps rank at 49 points around you
- A check of your Google Business Profile and AI answers
- The 3 fixes we’d make first, in plain English