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Calloway Mobile Detailing

Concept project for an invented business

A mobile detailer who wants to fill weekdays with ceramic coating and fleet work.

Industry
Auto repair and detailing
City
Austin, Texas
What we made
Branding and visual identity, Digital marketing, Lead generation
Status
Concept. Not a client.

The brief

Background

A mobile detailing business, one owner and a van, busy on weekends and quiet midweek.

Challenge

Weekend bookings are full while weekdays sit empty, and higher-value coating work is hard to explain in a post.

Strategy

Package the services clearly, run small search and social campaigns for coatings and fleets, and follow up every quote.

Work delivered

  • Service packages and pricing pages
  • Search and social campaigns with call tracking
  • Quote form and follow-up emails
  • Van wrap and social templates

Results

We publish results only when they’ve been measured and the client agrees. This is a concept for an invented business, so it has none. For a real business, results start with a free Maps report and are reported every month.

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