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Hartwell Roofing & Exteriors

Concept project for an invented business

A roofing contractor that wants to look as solid online as on the job.

Industry
Roofing and construction
City
Denver, Colorado
What we made
Branding and visual identity, Website design and development, Reviews and reputation
Status
Concept. Not a client.

The brief

Background

A roofing crew with fifteen years of work and a logo made in an afternoon.

Challenge

Customers compare three quotes. The crew does better work than it looks like online, and loses on first impressions.

Strategy

A brand built for trucks and yard signs, project pages for each roof type, and a review request after every job.

Work delivered

  • Identity for trucks, signs and shirts
  • Project gallery by roof type and town
  • Quote request with photo upload
  • Review requests after every job

Results

We publish results only when they’ve been measured and the client agrees. This is a concept for an invented business, so it has none. For a real business, results start with a free Maps report and are reported every month.

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